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Keeping Your Studio Alive During the Coronavirus


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Video Transcription:

Hey studio owners, it’s Donna Bordeaux with PYOPaccounting.com I know these are some weird times and we’ve got a lot of issues going on and many of you are struggling at the thoughts of not being able to open your studios well. I want you to take a moment to refocus your energies on things you can control. What can you do in your studio to help make sure that you’re able to weather this storm and keep your business alive and come up with some new ideas that may help you earn more money in the future. Think of this as an opportunity. I know it’s hard, but it is an opportunity to think about some things you can do in your business to create a revenue stream that don’t involve people having to come to your studio. So the first thing I know many of you are already on the ball and you’ve done a great job of getting the pottery to go kids out there.

Think of more creative ideas in that same realm, especially if you’ve got clay or some other projects that would be handy to take home. I want you to also think about doing virtual classes, whether that be canvas or clay or best recording ideas of how to do projects for the stay at home. Folks from five kids being out of school is going to be a really important and necessary concept. So here in our studios we use Zoom to help make sure that we do all of our web meetings and all of our webinars and can accommodate people joining us. So look at Zoom.com it’s super easy to use. All you need is your phone or a webcam on your computer and you can be up and running. Also take advantage of your staff who’s probably already done a lot of this. A lot of your younger staff is already used to recording video all the time, so they can definitely be a good resource for you.

So look at doing virtual classes. This can also be a great time to document procedures for your studio document techniques right now while you can perform different techniques, the bubble techniques, different painting ideas, even your glass things that you even you might not be doing through virtual right now. But you can document how to do these projects and use those in your studio later on with a walk in traffic resumes. You will now have a library of videos that people can use to help facilitate new projects and help make sure that your staff has more time to spend with folks and let them see how to do projects online at their own speed. So take this as an opportunity to think about your marketing, think about your operating procedures, and also think about how you will virtually demonstrate some techniques. Put those out on your website and entice people.

People are going to be spending more time online here in these next few weeks than they ever have. So take advantage of that using your social media, post some of those videos, even if they can’t do them yet, post those videos to your Facebook or Instagram. You’ll inspire people to think of you. Also remind them that you have those pottery to go kits and some other projects that you may be able to do. So if there’s anything that you need to keep your business going that we can help you with. I am here as a resource to all of the members of CCSA and all of the PYOP studios across the country. So if there’s anything I can do for you, please don’t hesitate to let me know. I’m Donna Bordeaux with PYOPaccounting.com

Donna Bordeaux, CPA with PYOPAccounting.com.

Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly and knowledgeable can be a part of your relationship with your CPA as demonstrated by Donna Bordeaux and PYOP Accounting.com. Donna and her husband, Chad, who is also a CPA, have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help PYOP studios earn 4 times more profit than the average PYOP and are passionate about helping industries that help families build great memories.