I always tell people, when I see an ad for something that $1,000 or best offer, that means I can bargain. That means they know it’s not worth $1,000. I want you to set a price and stick to it. If you want to offer an incentive for your customer, I want you to go the other direction, give them something extra for their value. So for example, if you sell a piece for $50 and you want to do some sort of promotion, offer them that piece for $50 and give them an add on for a reduced price or for free that makes the value of the piece still be $50 and they feel like they’ve got something extra from you, not a reduced something or a reduced value of their experience in your studio.
If they do, they were not your target audience. If your target audience is completely based on offering discounts, you are not building the value in your studio. There are many people out there who would never dream of asking you to cut your price or offer a discount. In fact, most are willing to pay you more than that price you have on the shelf or on your listing.
Donna Bordeaux, CPA with PYOPAccounting.com.
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly and knowledgeable can be a part of your relationship with your CPA as demonstrated by Donna Bordeaux and PYOP Accounting.com. Donna and her husband, Chad, who is also a CPA, have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help PYOP studios earn 4 times more profit than the average PYOP and are passionate about helping industries that help families build great memories.