5 Secrets to Skyrocket PYOP Studio Revenue with Events

December 13, 2025

What if your PYOP studio could make more money on a Tuesday night in February than it does on a packed Saturday in July?

Stay with me.

Most studio owners accept slow months like bad weather—unavoidable, annoying, and something you just “get through.” But here’s the truth no one tells you: slow months aren’t a season problem, they’re a systems problem.

And events?
Events are the cheat code.

At PYOP Accounting, we work with studio owners, entrepreneurs, and women-owned businesses who don’t want a cute hobby—they want a real business that supports steady income, a retirement plan, and a life that isn’t run by open studio hours.

So let’s talk about how events can quietly (and consistently) skyrocket your revenue—without burning you out or turning your studio into chaos.

Secret #1: Stop Thinking of Events as “Extras”

(They’re not parties. They’re profit centers.)

If events live in the “nice bonus” category of your brain, they’ll always underperform.

The mindset shift is this:
👉 An event coordinator is not an expense. They’re a revenue generator.

Corporate team-building events, birthday parties, girls’ nights, workshops—these aren’t random bookings. When done right, they fill your calendar during slow hours, smooth cash flow, and create predictable income.

This is how studios go from seasonal stress to year-round stability.

Secret #2: Targeted Outreach Beats Waiting for Bookings

If your event strategy is “post it on Instagram and hope,” we need to talk. 😅

Studios seeing real growth are proactive:

  • Dedicated outreach packages for local businesses
  • Clear corporate team-building paint options
  • Group pricing that makes booking easy, not confusing
  • Professional materials that sell the experience, not just pottery

Events don’t sell themselves—you build a system that does the selling for you.

Secret #3: Market Events Like a Business, Not a Craft Night

Your events deserve their own spotlight.

That means:

  • Social media content that shows group energy
  • Landing pages specifically for corporate and group bookings
  • Referral programs for HR teams and local event planners
  • Targeted Facebook and Instagram ads (yes, they work for studios)

When people can clearly see how easy and fun your events are, booking becomes a no-brainer.

Secret #4: Pricing Isn’t Just Numbers—It’s Strategy

This is where studios either leave money on the table… or don’t.

Smart event studios use:

  • Tiered pricing by group size
  • Packages that encourage larger bookings
  • Seasonal and themed events
  • Streamlined booking systems (less back-and-forth, more “yes”)

Your event coordinator should understand corporate culture, flexibility, and how to upsell without being awkward.

(Pro tip: professional photos of your events pay for themselves.)

Secret #5: Systems Turn One-Time Events into Repeat Revenue

The real magic isn’t booking the event—it’s what happens after.

High-performing studios:

  • Follow up with every group
  • Turn one-off events into recurring bookings
  • Track revenue targets
  • Use commission structures to motivate staff
  • Dedicate 10–15 focused hours a week to event coordination

This is how events stop being sporadic and start being reliable.

The Bottom Line

The right event strategy can transform your PYOP studio from:

  • unpredictable → stable
  • seasonal → year-round
  • stressful → supportive

Your business’s job is to support you—not the other way around.

At PYOP Accounting, we help studio owners bake smooth financial systems into the DNA of their business, build profitable event-driven models, and create a clear path to long-term sustainability.

Because life is too short—and running a studio takes too much energy—for low returns.

If you’re ready to stop leaving money on the table and start building a studio that truly works for you, the full article breaks down exactly how to do it. 🎨✨

Connect with us!

Please follow us on Facebook and Instagram. Please make sure to check out our blog and our website link below. Subscribe to our YouTube channel and hit the bell to be notified when we post. You can email me at donna@pyopaccounting.com.

Donna Bordeaux, CPA with PYOPAccounting.com

Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.